SQUARED AWAY®VETERANS SUPPORTING VETERANSJOIN THE FORMATION ↗VETERANS SUPPORTING VETERANS
PUT THE BAND
BACK TOGETHER.
TEN MILLION STRONG.
Squared Away Nation starts by restoring the unit: a trusted Formation where veterans find their people, have each other’s six, support veteran businesses, strengthen nonprofits, and use what they earned.
VETERANSACTIVE DUTYGUARDRESERVEFAMILIES
01FIND YOUR PEOPLEJoin Circles, post a SITREP, and rebuild useful connection.
02SAVE + SUPPORTUse rotating Perks and keep more veteran spending in the community.
03STRENGTHEN NONPROFITSFind the right mission, complete the handoff, volunteer, and fund.
04WE’VE GOT YOUR SIXBenefits guidance, trusted people, purpose, and practical next steps.
10M
01 THE CALL TO REFORM
IT’S TIME TO PUT
THE BAND BACK TOGETHER.
At any one time, two to three million of us served inside the mightiest military force the world had ever seen. We knew how to organize, adapt, carry responsibility, and stand shoulder to shoulder.
Then service ended. Too many of us felt discarded to the boneyard—scattered across civilian life, trying to navigate alone, with no rescue boat coming. What we missed was bigger than a job or a benefits portal. We missed our people.
One truth held through every branch, rank, and generation: we were there for each other. Camaraderie, brotherhood, and sisterhood were not side benefits. They were the infrastructure that made everything else work.
Reform the community under one flag. Build toward 10 million strong.
02 THE SAN PROMISE
WE HAVE ALWAYS
HAD YOUR SIX.
SAN carries that promise into civilian life. Veterans support each other. Veteran-owned and verified veteran-ally businesses grow through qualified participation. Nonprofits spend less energy fighting for attention and more energy completing the mission.
01 / VETERANS02 / VETERAN BUSINESSES03 / NONPROFITS04 / SHARED MISSIONS
03 MEMBER VALUE
PROVE THE SAVINGS.
THEN EARN THE UPGRADE.
Core membership stays free. SAN Plus is optional and should launch only when tracked value consistently outruns the price.
THE HONEST VERSION: $2,200 appeared in legacy SAN materials but is not yet validated as a current average. The launch product should track savings by member and market, publish the actual distribution, and never promise an unproven result.
FUELGROCERIESDININGTRAVELAUTOHOMERETAILVETERAN-OWNED
04 THE EXPERIENCE
WHAT SAN LOOKS LIKE
IN REAL LIFE.
Every scenario starts with veteran intent and ends with a useful next step—not another impression, scroll, or ad.
01
FORMATION
Your last duty station shouldn’t be your last unit.
A newly separated service member posts a Looking for My People SITREP. Three nearby members respond, invite them into a transition Circle, and turn an introduction into a useful next step.
POST → RESPOND → BELONG
↗
02
NEED BACKUP
A rough day becomes a visible request—not a silent one.
A member marks a SITREP Need Backup. Their Circle responds with Got Your Six, offers practical help, and uses Muster for an opt-in check-in without pretending SAN is clinical care.
SIGNAL → SUPPORT → CHECK IN
↗
03
EVERYDAY VALUE
The membership earns its keep before breakfast.
A Guard member activates a rotating Patriot Perk for fuel, discovers a veteran-owned shop nearby, and watches verified savings accumulate in My Account.
SAVE → SUPPORT → RETURN
↗
04
MISSION
The right nonprofit meets the right veteran at the right time.
A local nonprofit receives an AI-assisted, consent-based match, completes a warm handoff, and earns partner-pool credit when the mission is verified—not when an ad is merely seen.
MATCH → COMPLETE → SHARE
↗
05
BUSINESS CALL
More qualified demand. Lower operating cost.
A veteran founder posts a Business Call, gains discovery through SAN, enters a GRIT Business cohort, and later joins group purchasing only after the network reaches proven density.
ASK → GROW → BUY TOGETHER
↗
THE DIGITAL BASE
FAMILIAR
STRUCTURE.
REAL UTILITY.
Post a SITREP. Muster with your Circle. Message a battle buddy. Drop into a VetComms Radio Check room. Find tonight’s gathering through NNR Circle. Ask SAN Pathfinder what may fit. Activate a Perk, join a mission, or build through GRIT.
01 VERIFIED ENTRY02 MEMBER-CONTROLLED PRIVACY03 USEFUL PATHWAYS
05 THE PLATFORM
THE CORE FIRST.
LEVERAGE LATER.
Version One concentrates on repeat utility and trust. Every later module has a pilot gate; if it cannot create positive member effect and credible investor ROI, it waits.
V1
My Account
Verification, consent, privacy controls, saved resources, tracked savings, and member-owned settings.
↗V1 CORE
SAN Formation
Where the Nation assembles: structured SITREPs, durable Circles, Got Your Six support, and member-controlled Muster check-ins.
↗V1
My Patriot Perks
Verified, rotating savings codes that make member value visible and create a practical reason to return.
↗V1
NNR Circle
Geolocated veterans, events, gatherings, nonprofits, veteran-owned businesses, offers, and missions nearby.
↗V1
VetComms
Private peer-to-peer messaging plus moderated live Radio Check rooms inspired by party lines and CB radio.
↗V1
SAN Pathfinder
AI-assisted veteran-benefit and resource guidance: what may fit, why, and the next qualified step.
↗V1.5
RUKSAK
A member-controlled loadout of saved SITREPs, resources, benefits, documents, missions, and handoffs.
↗V1.5
ServUs
Time-bounded community missions that turn experience, capability, and service into verified local contribution.
↗V1.5
Guardian Angel
Non-clinical navigation and qualified warm handoffs when a member needs a clearer next step.
↗PILOT
GRIT Life
Growth, Resilience, Identity, and Teamwork pathways for purpose, work, mentoring, transition, and life after service.
↗PILOT
GRIT Business
Cohorts for veteran founders to start, strengthen, find customers, buy smarter, and connect to capability and capital.
↗PILOT
SAN Signal
The SAN video channel: stories, briefings, live events, and cultural moments that invite veterans into purposeful participation.
↗POST-GATE
Group Leverage
Group purchasing, shared-benefit access, and partner finance only after scale, regulation, and unit economics are proven.
↗07 THE MODEL
VALUE—NOT
ATTENTION—
DRIVES REVENUE.
Veterans remain the users and beneficiaries. Members, businesses, sponsors, employers, universities, foundations, agencies, and aligned organizations fund optional value, useful programs, and measurable completion. Future SAN Intelligence products may sell governed answers, benchmarks, and outcomes—not identity.
NEVER SELL PERSONAL DATA.NO ADS IN SENSITIVE THREADS.
NO CLINICAL DIAGNOSIS OR TREATMENT.
NO OUTCOME CLAIMS BEFORE EVIDENCE.
VETERANSTRUSTED INTENT
→USEFUL OUTCOMESCOMPLETED ACTION
←PARTNERSFUNDED VALUE
08 STRONGER TOGETHER
ONE PLATFORM.
THREE MISSIONS ALIGNED.
SAN complements organizations already serving veterans. It gives every part of the ecosystem a trusted place to participate without forcing veterans to navigate each silo alone.
FOR VETERAN NONPROFITS
50%planned share of qualified sponsor and ad revenue.*
COMPETE LESS. COMPLETE MORE.
- Reach verified veterans whose needs fit the organization
- Use consent-based, AI-assisted local matching for utilization or support
- Activate a large pool of mission-aligned crowdfunding opportunities
- Receive qualified referrals and complete warm handoffs
- Recruit volunteers, mentors, donors, and local mission support
- Earn through direct attribution, small-organization equity, mission completion, and useful content
- Coordinate with complementary organizations instead of duplicating outreach
FOR VETERAN & VETERAN-ALLY BUSINESSES
70%of consumers in a historical survey said they would buy veteran-owned if they knew.*
BE FOUND. EARN TRUST. GROW TOGETHER.
- Appear when members are ready to buy, hire, refer, or partner
- Turn discovery, Perks, referrals, and trust into measurable opportunity
- Spotlight veteran-allies that verify nonprofit support, veteran hiring, supplier participation, or other material action
- Connect founders with customers, talent, mentors, procurement, and GRIT Business
- Join group purchasing and shared-benefit access after critical-mass gates are met
- Reward contribution—not empty patriotic branding
FOR INDUSTRY & INSTITUTIONS
TURN COMMITMENT INTO USEFUL ACTION.
- Reach a verified, high-trust community through aligned programs
- Underwrite GRIT Life, GRIT Business, employment, and education cohorts
- Find veteran talent, suppliers, founders, and local partners
- Support benefits navigation without gaining access to private member data
- Use governed, aggregate insight only after consent and re-identification controls
- Build credibility by funding utility—not interrupting veterans with ads
09 YEAR FIVE ILLUSTRATION
GROW DEMAND.
LOWER COST.
A simplifying base-case illustration—not a forecast or promised distribution.
These are three different owner measures—not interchangeable promises: $52.5K is average revenue, $7,050 is blended cash value across the full business network, and $20,850 is an eligible all-in case that includes separately valued GRIT time. All are management scenarios. Real outcomes will vary by local density, category, capacity, margin, benefit design, attribution, competition, and program performance.
10 MODEL EVOLUTION
KEEP THE POWER.
ADD THE PROOF.
SAN 3.0 is the synthesis: the network power of the original model, the operating discipline of 2.0, and a community-first path that earns every expansion.
THE NETWORK THESIS
Membership, advertising, high-level data, and a strong nonprofit/influencer flywheel established the scale of the opportunity—but carried access, trust, and forecast risk.
THE FEASIBILITY RESET
Free/value-led access and institution-funded programs improved execution realism, while community and the original nonprofit and veteran-business flywheel became secondary.
THE COMMUNITY-FIRST HYBRID
Formation ships in V1. Belonging stays free. Partner economics return. Business, commerce, GPO, benefits, GRIT, and governed intelligence scale only after proof—and personal data is never sold.
11 HYBRID ACCESS
BELONGING
STAYS FREE.
The best mix protects the network effect while monetizing proven value. Plus remains optional; business pricing rises with measurable utility; nonprofit mission access stays free.
01CORE PROMISE
Veteran Core
FREE
Pathfinder, NNR Circle, VetComms, community, discovery, and essential member utility stay open to verified members.
JOIN SQUARED AWAY NATION ↗02OPTIONAL VALUE
SAN Plus
$9.99/ MONTH
Premium Perks and higher-cost services unlock only after SAN can show value that materially exceeds the fee. Annual target: $99.
JOIN THE FORMATION ↗03SIZE-BASED
Business
$49–499/ MONTH
Planned $49, $99, and $499 tiers for verified leads, redemptions, recruiting, procurement, analytics, and GRIT tools.
JOIN THE FORMATION ↗04MISSION FLYWHEEL
Nonprofit Partner
FREE + EARN
Free mission access plus eligibility for an auditable share of qualified sponsor and ad revenue based on attribution, equity, and completion.
JOIN THE FORMATION ↗PLANNED PRICING / SUBJECT TO PILOT RESULTS, VALUE TESTING, AND ANNUAL INFLATION REVIEW. NO PAYMENT IS BEING COLLECTED.
12 FOUNDER / MISSION FIT
BUILT FROM SERVICE.
BUILT TO GIVE BACK.
CHARLES “DR. CHARLIE” POWELL, M.D.Army + Navy veteran • 16 years active dutyMulti-boarded physicianHealthcare, hotel + hospitality company builderSuccessful exits totaling hundreds of millions*
“The military gave me the building blocks for every success that followed. SAN puts me back in the zone I knew for 16 years—building teams, solving hard problems, and serving a mission larger than myself. Now the team I have assembled and I are ready to give back.”*Founder biography supplied by SAN.
THE TRUST COVENANT
VETERAN-FIRST
BY DESIGN.
01NEVER SELL PERSONAL DATA.Aggregate insight requires consent, minimization, cell-size rules, and re-identification testing.
02VERIFY PEOPLE, NOT WORTHINESS.Identity supports trust. It never decides who deserves help.
03ROUTE—DON’T PRETEND TO TREAT.Qualified referrals and crisis protocols preserve clear clinical boundaries.
04PROVE BEFORE CLAIMING.Community may help; health and suicide effects remain research questions until controlled evidence exists.
EARLY ACCESS / FORMING NOW
THE NEXT FORMATION
STARTS HERE.
Joining now gives you a chance to guide and pilot this project. You can also learn about valuable resources available to veterans through the SAN newsletter. Choose the quick update list or raise your hand as a prospective member.
Questions? info@squaredawaynation.com
INTEREST ONLY. NO PURCHASE, MEMBERSHIP COMMITMENT, OR LAUNCH-DATE PROMISE. SAN WILL NOT SELL YOUR PERSONAL INFORMATION. IMPORTANT DISCLOSURES ↗13 FIELD NOTES
STRAIGHT
ANSWERS.
Why should I join now?+
Joining now gives you the chance to help guide and pilot SAN as the Formation takes shape. You can also receive launch updates and learn about valuable resources available to veterans through the SAN newsletter.
Will veterans have to pay to belong?+
No. Core verified membership and essential community utility stay free. The planned $9.99 monthly / $99 annual Plus option should unlock premium savings and higher-cost services only after measured value is visible.
What launches first?+
Verified My Account and SAN Formation establish trust and belonging. My Patriot Perks, NNR Circle, VetComms, and SAN Pathfinder turn that community into useful next steps. RUKSAK, ServUs, Guardian Angel, GRIT, SAN Signal, group buying, shared benefits, and governed intelligence follow only if their pilot gates are met.
Does SAN compete with veteran nonprofits?+
The model is deliberately designed not to replace them. SAN helps qualified organizations find matched veterans, complete warm handoffs, recruit support, access crowdfunding, coordinate missions, and participate in a planned partner revenue pool.
Will SAN sell veteran data?+
SAN should never sell personal or identifiable member data. Any future aggregate decision insight requires explicit governance, consent, data minimization, re-identification testing, legal review, and independent oversight.
Is SAN a healthcare or crisis-response platform?+
No. SAN is non-clinical infrastructure. It may help members discover qualified resources and complete warm handoffs, while trained providers handle clinical or emergency care.
IMPORTANT NOTICESAN IS A COMMUNITY AND INFORMATION PLATFORM—NOT THE VA, A HEALTHCARE PROVIDER, A LAW FIRM, OR AN EMERGENCY SERVICE.
If you or a veteran you know is in crisis, call 988 and press 1, text 838255, or use the Veterans Crisis Line chat. Call 911 for immediate danger. See the full SAN disclaimer.